Pay Per Click (PPC) Management Services Collingwood

Get affordable pay-per-click (PPC) campaigns that drive more qualified leads, boost your revenue, and deliver a high return on investment (ROI) from the first month.
Goods Ads PPC Dashboard View of ROI

Pay-Per-Click Services for Local Businesses

We help your business in running profitable and dependable paid advertising campaigns. To get the most of your advertising dollars, we offer a range of services and strategies:​

Google Ads

Get your website listed as Google’s top search result and drive more visitors to your landing pages. Start generating business right away and improve your conversion rates with effective PPC ad campaigns

Omnitargeting Ads

Expand your advertising reach with omnitargeting, which involves retargeting ads across various advertising platforms. At Collingwood Creative, we use omnitargeting to run ads on platforms like Google Display Network, YouTube, Instagram, LinkedIn, Gmail, and others.

Google Ads GEO Targeting

Utilizing Google Ads location targeting, our ad specialists focus your advertising efforts on the areas where your business can serve customers, allowing you to reach only the people who are most likely to work with you. We limit ad campaigns in areas that may not be profitable, which helps to increase conversions and maximize your return on investment.

Retargeting Ads

Retarget your website visitors and those who have engaged with your ads with customized ads, keeping them informed about your offers. Convert potential customers who have previously interacted with your website but did not take action. Enhance your Google Ads return on investment by displaying retargeting ads to those who didn’t convert. Also, retarget users who found you through organic search engine optimization to maximize the impact of your SEO budget.

Higher Conversion Rates with Battle Tested Landing Pages

The ultimate goal of any paid advertising campaign is to ensure that each dollar spent is utilized efficiently. At Collingwood Creative, we achieve this goal by utilizing tried and tested landing page desgins that have a proven track record of converting website visitors into customers.

How do we accomplish this?

Our team creates a library of landing pages that undergo rigorous testing to ensure high conversion rates. We only use landing pages in client campaigns that have proven to be effective, which means you won’t have to pay for any testing or experimentation to get your campaign off the ground.

Our PPC Strategy & Planning

Keyword research example

Keyword Research

We conduct comprehensive keyword research to understand what your ideal audience is searching for. Our team analyzes data from multiple campaigns in your industry to identify the most effective keywords that drive conversions. With these insights, we can focus your ad spend on the keywords that matter most to your target audience, attracting more visitors to your website and increasing your chances of conversions.
view of spending vs roi

Forecast

We not only focus on what people are currently searching for, but also forecast how search volumes will change over time. Our team gathers data from businesses in your industry to accurately predict the number of leads and the cost per lead. This helps us create a more effective PPC strategy and maximize your return on investment.
campaign optimization view

Smart Campaign Optimization

We create campaigns that work around the clock, and to ensure maximum effectiveness, we design them to be self-optimizing based on real-time data. This means that if a targeted keyword suddenly becomes too costly, the campaign will automatically adjust to avoid wasting your ad spend.

Our PPC Campaign Process

Current PPC Campaign Audit

If your current advertising campaigns are not delivering high performing results, we conduct a thorough analysis of your account to pinpoint areas that can be optimized for better performance. This helps us understand the areas that require improvement, and allows us to develop a highly efficient and profitable PPC marketing strategy.

Develop High Converting Ads

We identify your target audience by leveraging our experience in creating successful PPC campaigns for similar local businesses in your industry. This allows us to understand what works and what doesn't, and to launch highly optimized campaigns right from the start.

High Converting Landing Pages

We leverage our expertise of your target audience to customize your landing page for maximum impact after crafting the ads. By highlighting their pain points and illustrating how your solution can help achieve their goals, we optimize the pages for conversions.

In addition to the copy, we also use visually-appealing designs and layouts to entice visitors to take action. Our landing pages undergo rigorous testing to ensure only the most effective ones make it to your campaign. Each page is personalized with stock photography, ensuring high-converting pages from the outset.

Configure Analytics Tracking

We understand the importance of metrics in a successful marketing campaign, that's why we install and configure digital tracking software to monitor your website's performance. By tracking your website's traffic sources, we can optimize and improve your conversion rate and increase your ROI.

In addition, we also implement all the tracking tools you need to monitor your success, including lead form submissions and call recordings for staff training purposes. With our comprehensive tracking and reporting, you can stay informed about your campaign's progress and make informed decisions to improve your customer retention rates.

Transparent Reporting Dashboard

We offer transparency in our marketing efforts, providing you with access to a dedicated dashboard that displays your campaign's progress in real-time. You can conveniently check all the stats and numbers that matter for your marketing campaign from anywhere, at any time.

Google Ads Dashboard reporting tool

Request A Free PPC Audit

Don’t waste time guessing what could make your PPC campaign work. Schedule a FREE PPC audit with our certified ad specialists and let us show you how to improve your ad campaign. We can increase the visibility of your ads, improve your conversion rates, and boost your ROI.
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